Saturday, 17 December 2011

Northline Mall - Part 2 - Bared Affair

Seeing as young Kimberley posted the first part of Beth's Northline Mall articles yesterday she has locked me into posting the second one today. I don't mind, but I wish she had consulted before posting a two part article. I am only a phone call away.
Please enjoy and have a Merry lead up to Christmas.

Northline Mall reported one of its most successful Christmas seasons in recent memory.  Mall spokeswoman Mary Collins gives some credit to the slightly improved economy.  "Yes, it's true that people have had a bit more money to spend this Christmas than in the last few years," Ms. Collins stated.  "But people have a choice between spending that money in several Little Rock malls, and nowadays, spending it online.  We feel that this year we made our mall much more shopper friendly, and the results speak for themselves."

Northline credits much of its success to three programs put into effect for this holiday season.  The first program actually began before Halloween with the “We Police Parents Who Don't Police Their Kids" program.  This program tickets parents whose kids are allowed to run wild at the mall.  To pay off the ticket, mothers often must subject themselves to the discipline they should have been giving their children.  Store employees and patrons alike noted that hooliganism dropped dramatically after this program had been in place just a few weeks.

 A member of Northline Mall's put upon security staff before the Christmas spanking program

The second program that helped attract shoppers to the mall was the Santa's Village in the second floor of the old Ward's store.  Although all malls boast a Santa, Northline clearly had the most outstanding display.  Ms. Collins stated that the area of the Ward's store gave them room to do things other mall only dream of.  Mall patrons with and without children would often make repeat visits to Santa's Village to see the elves hard at work.

Area parents credit the third program with bringing them back to Northline Mall this Christmas season.  Mall officials transformed the first floor area of the old Ward's store into an area where parents could take naughty children for some much needed discipline.  Comment cards available at the mall's three information booths were repeatedly filled out with comments thanking the mall for providing this needed service.  Even shoppers without children commented positively on how much calmer the children were while shopping in the mall.

Happy shoppers and their offspring after visiting the 'Spanking Store' 

According to spokeswoman Mary Collins, the mall originally planned on closing the "Spanking Store," as it came to be known, when it closed down Santa's Village.  "But with all of the positive comments we received, we've decided to keep it open year-round.  We decided to move it to a smaller space in the new year, though, due to cost considerations.  We'll still have the four separate areas open where parents can take children of different ages for discipline.  Several mall stores have agreed to furnish furniture and implements to be used in the store."

We spoke to the Dillard's store manager, Anna Sanchez, and she said donating a few old floor model couches and chairs made good business sense.  "We get free advertising, and kids who are better behaved in our store do less damage to our goods." 

The Bed, Bath, and Beyond manager commented on increased sales of the items they had donated to the cause.  "We've never sold so many wooden spoons in one month," stated store manager Jennifer Lind.  "We'll continue to donate items because we're making money off of it."

The success of the discipline store has created only one problem for mall officials.  "We're not sure what to call it," Ms. Collins said.  "Many parents refer to it as the spanking store, but that's not a very positive image.  For one thing, it implies that spankings are sold there, but nothing is sold there; we're simply providing a service asked for by the public."  To solve this problem, several store managers have suggested having a contest to name the place.  Bed, Bath, and Beyond has even offered to give the winner the wooden spoon of his or her choice.

Apparently news of the third project has spread to rival area malls.  "We've been getting some inquiries from some of our competitors on how to set up similar areas in their malls," Ms. Collins reported.  "I must admit that it can be hard to give away trade secrets, but at the same time, if every mall in Little Rock had a place like ours, our city would probably become an even better place to live.  And what's good for Little Rock is ultimately good for Northline Mall."

A spanking Santa, maybe Northline Mall should hire him next year.

1 comment:

  1. I would love to get hired as that Santa. Nice posting. Thanks